Retail Therapy: 6 Fashion Brands That Give Back
For centuries, the fashion world has been branded with stereotypical ideas about being excessive, wasteful, and frivolous. Detractors point to past and present-day Marie Antoinettes, throwing money around blindly while there are people in the world who have basic unmet needs. What all of this negative energy misses is the potential for fashion to be a positive influencer in the world. Often starting with the spark of a single idea, entrepreneurs, fashionistas, and artisans are changing how the world views fashion’s potential. From empowering women in Uganda, to fighting childhood hunger, here are six companies fashionably making a difference in the world.
1. Michael Kors
Charitable causes are not limited to start-ups and nonprofits — high-end brands want to give back, too. Michael Kors partnered with the World Food Programme (or, WFP) for his cleverly titled campaign, “Watch Hunger Stop.” The concept is easy and almost self-explanatory. For every watch purchased, 100 meals are donated. The goal is to donate 5 million meals, and so far, 3.4 million have been delivered.
Specifically, each watch purchased donates $25 to the WFP. The giving back isn’t limited to timepieces — there is also a number you can text to donate $5. Kors has also used his extensive fashion network to pull in other high-profile members of the industry. Actress Victoria Justice and models Lily Aldridge and Chanel Iman campaigned for the cause in the pages of Teen Vogue last November.
The watches are available online and retail for $295.