Retail Chief Marketing Officers to Raise Facebook Ad Budgets and 2 Other Hot Stocks to Watch
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The predictive lifetime value firm Nanigans Inc. has announced the release of a benchmark report for retailers who place their ads on Facebook. The report gives support for retail chief marketing officers to raise Facebook advertising budgets into the upcoming shopping season, highlighting strong engagement and return with retailers achieving 3.75X higher click-through rates than one year ago, and averaging 152-percent return-on-investment.
Nanigans Chief Operations Officer Marc Grabowski observed that, “Incremental sales have become core to retailer Facebook advertising goals, and measuring the true ROI of these efforts is being increasingly demanded. While every retailer has a unique customer base and their results and strategies vary, we’re excited to offer a benchmark report specific to the sector with meaningful metrics and actionable strategy recommendations.”