Research: iPad Air Is Keeping Up With Its Smaller Sibling
While much of the attention on Apple (NASDAQ:AAPL) as of late has focused on the iPhone and how many smartphones Apple will be able to sell through its recent deal with China Mobile (NYSE:CHL), new research has found that the latest iPad model performed better than analysts expected during the last three months of 2013.
According to a note from Consumer Intelligence Research Partners seen by Wall St. Cheat Sheet, the iPad Air accounted for 41 percent of Apple’s total tablet sales during the quarter. The two iPad mini models together accounted for another 41 percent. The iPad with Retina display made up 13 percent, and the remaining 5 percent came from the older iPad 2.
“These results bode well for the new iPad models,” said Josh Lowitz, CIRP partner and co-founder. “The new iPad Air and iPad mini with Retina display together account for well over half of all iPad sales in the quarter, even though they were only available for two months. iPad Air sold especially well given that Apple has three other iPad models for sale.”