Report: Netflix Viewership Will Just Keep Growing
According to new research from TDG, Netflix (NASDAQ:NFLX) viewership in the U.S. will double between 2013 and 2018, reaching 13 billion hours by the end of this year and continuing its growth to top 26 billion hours by 2018.
The report, titled “The Maturation of Netflix – US Streaming Subscriptions & Viewing thru 2022″ and seen by Seeking Alpha, also predicted that Netflix’s domestic growth would begin to level out by 2020, while Netflix is expected to continue seeing international growth past that year.
Bill Niemeyer, the analyst who wrote the report, said competition from competing services like Amazon’s (NASDAQ:AMZN) Prime Instant Video and Hulu — which is jointly owned by Comcast Corp. (NASDAQ:CMCSA), Walt Disney Co. (NYSE:DIS), and 21st Century Fox (NASDAQ:FOX) — would put pressure on Netflix’s growth. Niemeyer predicted in the report that even after 2020, “Netflix will remain a formidable U.S. market force.”