Report: AmazonFresh Soon Coming to San Francisco

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Amazon Fresh

According to sources who spoke to AllThingsD, Inc. (NASDAQ:AMZN) is planning to launch its AmazonFresh grocery delivery service in San Francisco later this month.

In addition to the tip, AllThingsD also reported out that AmazonFresh trucks have been seen driving around the city. The Wall Street Journal said that there’s even been a job posting looking for a quality assurance manager for AmazonFresh’s new warehouse in Tracy, California, which is 60 miles from San Francisco.

AllThingsD’s source said Amazon is planning to launch AmazonFresh in San Francisco on December 10, which will be exactly six months since AmazonFresh first began serving Los Angeles. San Francisco will be the third city in which Amazon’s grocery delivery is available. AmazonFresh was debuted in Seattle, Amazon’s home base.

AmazonFresh allows shoppers to order their groceries — like produce, milk, and dry goods — online and have them delivered to their door with either same-day or next-day service. In Los Angeles, the grocery delivery works under a service called PrimeFresh, which adds grocery delivery to regular Amazon Prime benefits like free two-day shipping and access to Amazon’s Prime Instant Video for $299 per year. The idea is that Amazon doesn’t have to make a ton of money on selling groceries if it can use the membership to encourage the purchase of other items, as well.

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