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After surging 11 percent on Friday, Nike (NYSE:NKE) shares continue to attract attention in late afternoon trading. The company recently reported that worldwide sales of Nike apparel jumped 55 percent for the fiscal third quarter. “The Nike brand continues to expand the market and gained share in North America,” president and chief executive Mark Parker told analysts during a conference call. “In China, we are seeing progress against our strategy to reset the marketplace, but we still have more to do before we can capture its long-term growth potential.”