Qualcomm: Apple’s A7 Chip Surprised the Industry
It seems that despite Qualcomm’s (NASDAQ:QCOM) attempts to downplay the breakthroughs of the 64-bit A7 chip that first appeared in Apple’s (NASDAQ:AAPL) iPhone 5S, Qualcomm and its competitors are actually busy racing to finish their own 64-bit processors in the wake of the much sought-after 5S’s highly anticipated release.
The iPhone 5S made headlines for being the first smartphone to have a 64-bit processor instead of the usual 34-bit model. And while computers have been running on 64-bit chips for years, the advent of the 5S marks the first time the processors have been seen in a smartphone. So what’s the hoopla all about? The upgrade allows the smartphone to handle data in much larger pieces, meaning that it processes information at an astoundingly fast rate.
Qualcomm has been backpedaling ever since former Chief Marketing Officer Anand Chandrasekher told the IDG news service in October that he believed Apple’s 64-bit A7 chip was a “marketing gimmick,” saying, “there’s zero benefit a consumer gets from that.” Chandrasekher has since been reassigned and no longer appears on the company website’s leadership page.