Qualcomm: Apple Chip Is a ‘Marketing Gimmick’
Qualcomm (NASDAQ:QCOM), the world’s biggest supplier of chips for mobile devices, is taking shots at Apple’s (NASDAQ:AAPL) 64-bit iPhone 5S chip, saying that it’s a “marketing gimmick” that actually does very little for consumers.
In an interview with TechWorld, Qualcomm Senior Vice President and Chief Marketing Officer Anand Chandrasekher said: “I know there’s a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that.”
A 64-bit chip is supposed to make memory more accessible, but according to Chandrasekher, it’s irrelevant on a device below 4GB of RAM. The iPhone 5S only has 1GB of RAM. “Predominantly … you need it for memory addressability beyond 4GB. That’s it,” he said to TechWorld. “You don’t really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications.”