P&G Launches “Tide Simply Clean” and 2 Other Dow Movers to Watch

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Procter & Gamble Co. (NYSE:PG): Current price $77.46

On Wednesday, P&G Chief Executive A.G. Lafley said during a Barclays conference (also a webcast) that his company is launching a lower-priced “Tide Simply Clean” liquid detergent for consumers in the United States, but that it is “not very interesting” to present Tide users.

Lafley observed that the consumer products company does not expect the new, lower-priced version to draw current Tide users away from the premium-priced detergent. The number-one household products firm faces competition in the lower-priced laundry category from rivals Church & Dwight Co Inc.’s Arm & Hammer and Xtra.


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