P&G Fabric Care Forms New Strategic Partnerships and 2 Other Dow Movers to Watch
Procter & Gamble Co. (NYSE:PG): Current price $77.31
On Thursday, Procter & Gamble’s Fabric Care category, including the flagship brands Tide, Downy, Gain, and Bounce, announced its entrance into a series of strategic global and national fashion partnerships, with the British designer Giles Deacon, fabric and textiles show and trends observer Première Vision, and the Council of Fashion Designers of America. The Procter & Gamble collaboration is aimed at exploring the future of fabrics and also the science behind the beauty and care of clothes. By working jointly with leaders in the fashion industry, Procter & Gamble Fabric Care will gain insights that will help transform its approach to product innovation, and create laundry care products which optimize clothing in beauty and performance.