Peter Pilotto: Affordably Fashion Forward at Target

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The PETER PILOTTO line for Target was already causing a stir among lovers of the British brand, and that buzz will only grow now that the designer has been named the winner of this year’s BFC/Vogue Designer Fashion Fund.

Every year, British Fashion Council (or, BFC) awards one British-based designer 200,000 pounds ($331,140.00). In addition to the money, awardees receive mentoring and support to help grow their brand commercially, and carve out a space for themselves in the global market. Funding is provided by a slew of top notch brands, like Burberry, Debenhams, Harrods, and Topshop. The men behind the clothes this year are Peter Pilotto and Christopher De Vos. The duo met during their studies at Antwerp’s Royal Academy of Fine Arts in 2000; today, their designs are sold in 50 countries around the world.

“Peter Pilotto and Christopher de Vos are an incredibly dynamic design team who, since launching their label in 2007, have won the hearts and minds of the industry and the public with their vibrant colours and unforgettable prints,” Caroline Rush, Chief Executive of the BFC said in a statement. ”They demonstrated they are a thriving fashion label with a great vision to take the next step in building a global designer fashion brand.”

But, like so many designers who are fashion week staples, Pilotto/De Vos creations are often priced out of the everyday consumer’s budget. Thankfully, timing is just right, and this newly minted Fashion Fund winner has a collaboration with Target hitting stores on February 9. So if you don’t have the deep pockets to fund a piece from the PETER PILOTTO collection, you can shop his Target line instead.

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