PBS’s Success: Other Networks May Want to Take Notes
PBS is keeping up with the changes in the entertainment industry better than most these days, and other networks may want to take notes. With shows as popular as Downton Abbey and Sherlock pulling in impressive numbers of viewers, PBS is concentrating on more than just providing popular shows. It recognizes the need to keep up with the increasingly streaming-based viewership and the different ways television is being accessed by viewers.
Paula Kerger, chief executive officer at PBS, spoke recently on the need to reach audiences in new and innovative ways — and PBS is certainly covering its bases, according to the Hollywood Reporter. Frontline, a PBS series of over 130 films, has been placed online at PBS.org — a good way to funnel viewers back to the PBS brand itself when viewing content online for free has become quite easy, both legally and illegally. PBS Kids is reportedly one of the bigger steaming sites for children’s video content, and bigger, better deals with both Netflix (NASDAQ:NFLX) and Amazon (NASDAQ:AMZN) are in the networks sights as the sole streaming sites for The Bletchley Circle and Downton Abbey.
Of course, other networks are well aware of the changing industry — but some are not as quick as others to adjust. Comcast (NASDAQ:CMCSA)-owned NBC and Walt Disney (NYSE:DIS) were looking in December to begin advertising retroactively with updated commercials inserted into older streaming shows as a source of revenue that could keep up with the new binge-watching culture. Discovery Communications (NASDAQ:DISCA) was working on an internet streaming service last June, which would give subscribers access to older programming that it didn’t have offered through Netflix and Amazon.