Pandora Takes On the Music Industry
Earlier this month, Pandora bought a small terrestrial radio station in Big Rapids, South Dakota, in order to take advantage of and draw attention to the reduced royalty fees that are available to operators of terrestrial radio stations, but not internet radio.
The Internet Radio Provider is trying to lower the fees it’s required to pay to the American Society of Composers, Authors, and Publishers. The ASCAP says on its website that, “Our members are individuals who make their living writing music. We know that there are many steps between creation and compensation. A music creator is like a small business, and we exist to ensure that ASCAP members are paid promptly and fairly…”
Formal negotiations between Pandora and record companies are expected to start soon, which is the first sign that there is the possibility of an amicable settlement after the two groups having been waging a PR battle against each other for months. Still, artists including Pink Floyd have lashed out at Pandora for trying to grow its business by cutting artists’s paychecks.
But Pandora isn’t just being greedy. The company has struggled to turn a profit since going public and claims that royalties suck up 60 percent of its revenue. In comparison, satellite radio services like Sirius XM (NASDAQ:SIRI) only pay 7.5 percent of their revenue in royalties.
Musicians and the record industry have countered that it’s not their fault Pandora has failed to monetize its free radio service. Pandora’s free service uses ads, but the company only recently started using those ads to promote their pay service (which is ad-free) and to cap listening time for free users. Had Pandora made these moves earlier it might not have seen such heavy losses.
Sources who spoke with the Verge claim that the battle is nowhere near over, as Pandora is currently feeling out what kind of support it could get from the government on the issue.
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