OS Market Share Figures Suggest Upcoming iPhone Spike
Recently released smartphone sales data from Kantar Worldpanel suggests that Apple’s (NASDAQ:AAPL) market share is about to grow in several key markets around the world. Although Android still maintains a majority share of the mobile operating system market in most countries, Kantar Worldpanel’s report notes that Android’s growth has recently slowed due to competition from Nokia’s (NYSE:NOK) low and mid-range Windows Phone-powered devices, as well as overall market saturation.
According to Kantar’s data, Android held a 70.1 percent share of the European market during the last three months ending in August. However, while Apple has grown its year-over-year percentage of sales from 14.1 to 16.1 percent across five major European markets, Samsung (SSNLF.PK) has dropped almost two full percentage points from 49 to 47.1 percent.
Kantar strategic insight director Dominic Sunnebo notes that, “After years of increasing market share, Android has now reached a point where significant growth in developed markets is becoming harder to find. Android’s growth has been spearheaded by Samsung, but the manufacturer is now seeing its share of sales across the major European economies dip year on year as a sustained comeback from Sony (NYSE:SNE), Nokia and LG begins to broaden the competitive landscape.”