On Instagram, Straight Flexin’: Can App Executives Woo Advertisers?
In the Facebook (NASDAQ:FB) and Instagram world, Mark Zuckerberg is to Kevin Systrom as Sheryl Sandberg is to Emily White. Both power duos are working fervidly to continue Facebook’s monetary success and jumpstart Instagram’s — now, the only question is with whom and how soon?
According to The Wall Street Journal, the brains behind Instagram’s recent success story belong to 35-year-old White, the director of business operations for the smartphone app that works to “to capture and share the world’s moments.” Thus far, Instagram can be considered a success in terms of its user explosion: from 22 million last year to 150 million monthly active users now, but the site still has yet to make a dime off of its operations, and that’s what White is gearing up to change.
The Instagram queen is working to woo brand marketers and prime her app for advertising, but despite Instagram’s widespread appeal and growing popularity, the 50-person company still has some obstacles to overcome if it wants to start making money in the near future, and many of them involve keeping Instagram cool.