Old Problems, New Products: Ford Engineers Have Their Hands Full
Ford (NYSE:F) has seen dramatic shifts to its product lineup in the past several years under the oversight of CEO Alan Mulally as a part of his One Ford global product plan. Years ago, Ford was mostly competitive in terms of trucks and SUVs, Bradford Wernie at Automotive News points out. Now, though, Ford is competitive in just about every segment in auto manufacturing.
Under Mulally’s tenure, Ford has brought some of its European models — which have been well received abroad — and introduced them into new markets like the U.S. and Asia. Likewise, American vehicles like the Mustang and Edge, as well as the entire Lincoln brand, will also be finding themselves transplanted into the Asian markets, especially in China.
Further, Ford will be launching new, smaller engines and more efficient transmissions in efforts to lift its fleet fuel economy numbers, another move that Ford is taking to shake off the truck- and SUV-centric yoke that has bridled the brand for decades. The first to hit American shores later this year will be the 1-liter EcoBoost unit, which will arrive later this year under Fiesta trappings.