Oh, So Here Is Who Can Afford Tesla’s Model S

Tesla model-s-signature-red-motion

It’s no secret that Tesla’s (NASDAQ:TSLA) Model S sedan is now one of the most talked about cars on the market. However, its starting price tag of nearly $70,000 still keeps the vehicle out of most consumers’ reach. Car enthusiasts everywhere hear about the sedan’s impeccable style, impressive fuel economy, and high safety ratings, yet many still question who are lucky enough to afford the Model S’s high price sticker.

Luckily for them, we just found out. Forbes highlighted Thursday that a senior analyst from Edmunds recently had the same question, and took the inquiry into her own hands, identifying Forbes’s list of wealthiest ZIP codes and then determining whether the locations correlated with Tesla’s registration data. The Edmunds analyst, Jessica Caldwell, found that the Model S is the best selling car in eight of the 25 wealthiest ZIP codes in America, and there, the sedan even outsells luxury competitors like BMW, Mercedes, Lexus, and Audi. 

The information is especially interesting for auto buyers because it finally establishes a pattern as to where Tesla consumers really dwell. While it is unusual for some Americans to ever see a Model S on the road, Caldwell identifies the regions where the car is the most mainstream, and unsurprisingly, those communities with the wealthiest consumers turn out to be the ones most likely to cash in on the Palo Alto, California-based company’s iconic Model S.