California is where I call home. Now you can #GetCovered if you’re a resident. So hurry!
— Adam Levine (@adamlevine) December 12, 2013
Get ready to say “Lights, camera, Obamacare.” The Tell A Friend — Get Covered campaign has enlisted celebrities to endorse and promote the Affordable Care Act. Efforts kicked off on Thursday, featuring tweets from Adam Levine, Fran Drescher, and T.I. using the #GetCovered hashtag.
All of the state-based exchanges are working with Tell A Friend — Get Covered, but Covered California is leading the way, along with Enroll America. In addition to celebrities, the campaign says athletes, social media creators, and musicians will also participate in explaining how to obtain health coverage.
The group has an eight-hour event planned for January 16, which will be streamed live. It plans to “feature a number of celebrities, experts and individuals who can share their personal stories to promote healthy living and lifestyle choices so they can share their stories and encourage others to get covered,” according to a press release.
Tell A Friend — Get Covered will operate through March. Two videos have already been uploaded to the organization’s website, including a rap parody by Alphacat, who does impersonations of President Barack Obama. In the video, “President Obama” does a health care version of “Drop It Like It’s Hot.”