Obamacare: Fight Among Supporters Over Going Private

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Bring in the private sector — that’s apparently the rallying cry for some Obamacare supporters who want the White House to appoint a CEO to head the federal marketplace.

Reuters reports some Affordable Care Act allies are calling for a CEO who would be in charge of establishing rules for the marketplace, overseeing enrollment, collaborating on health plans with insurers and state regulators, and managing technology. The news service spoke to sources who are familiar with the discussions.

The thinking is that a private sector leader would lend credibility to the program and assuage public doubts stemming from the rollout of HealthCare.gov. So far, the White House isn’t taking the bait. ”This isn’t happening. It’s not being considered,” one senior administration official said to Reuters.

This isn’t the first time those close to the president have advocated taking this route. In October, Ezekiel J. Emanuel penned a column for The New York Times outlining fixes for Obamacare glitches. Emanuel is a former health care policy adviser for President Obama. One of the reforms he called for was “a new position: an independent chief executive of the federal exchange.”

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