Obamacare Enrollment: Surges and Shortcomings

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Marketplace enrollments spiked in December, with 1.8 million of the nearly 2.2 million total enrollees selecting a plan in that month alone. The data for October 1 through December 28 was released by the Department of Health and Human Services (or, HHS) on Monday. The information regarded enrollment specifically, not necessarily who has paid. “Americans are finding quality affordable coverage in the Marketplace, and best of all, because coverage began on New Year’s Day, the promise and hope of the Affordable Care Act is now a reality,” Secretary Sebelius said in the press release.

Sebelius predicted the enrollment surge would continue in 2014. “Our outreach efforts have ramped up, so whether it’s through public service announcements, events, our champions or other means, we are doing all we can to find, inform, and enroll those who can benefit from the Marketplace.”

The five-fold increase in enrollments took place ahead of the first deadline for coverage. If a person wanted to be covered starting January 1, 2014, the cut off date for selecting a plan was December 23. However, the numbers are still far below administration targets, 7 million in 2014. To meet this goal, just under 5 million people will need to select a plan before March 31.

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