Nokia: Mapping Its Way to the Connected Car Finish Line
In today’s day and age, automakers and tech giants are teaming up in ways they never have before — and with new cars hitting the markets and the the spin of technology constantly evolving, it’s no longer a question of whether connected cars will ever exist, but rather, who will get there first?
Nokia Corporation (NYSE:NOK) is one of the main tech contendors in the race to the connected car finish line, joining bitter rivals, including Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOG). Sooner rather than later, the Finnish handset maker would like to see a Nokia-powered car, but before it does, it will have to win over automakers.
Luckily for Nokia, the tech giant already has a connection to the auto industry that others don’t — its maps. The company supplies maps through navigation systems via its Navteq group, and according to a recent report by Gigaom, its planning on using these connections to help it win over automakers who might have previously turned to Apple or Google for their sophisticated tech needs.