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Apple is now offering songs for just 28 cents (15 rupees) in India, with the recent launch of a heavily discounted version of iTunes. Siddhartha Roy, COO of Indian music licensing company Hungama Digital Media Entertainment, says, “Apple kept the Indian consumer in mind when determining their pricing here. India is just starting on the digital commerce space, and this will likely serve as as an entry into a lot of other products for Apple.”
The tech giant has also been beefing up their advertising and negotiating with regional electronics distributors in India, where they’re currently a less-than-stellar 10th on the smartphone sales chart. Some even speculate that Apple is working on a lower-end iPhone specifically geared towards international markets.
There’s no doubt that there’s huge global demand for cheap smartphones. How will Apple respond to these changing market pressures?
Here’s how Apple has traded so far in 2013:
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