Insiders are generally long-term investors due to restriction in making short-term profits. In contrast, wealth management institutions always have short-term investment. Wall St. Watchdog reveals information regarding the insiders and institutions which recently increased stock shares of Hershey Co. (NYSE:HSY).

SEC data indicate that these institutions significantly increased their stock shares of Hershey Co. in Q3 2011:

• RCM CAPITAL MANAGEMENT LLC: On 06/30/2011, held 0 shares. On 09/30/2011, held 1,535,888 shares, worth $90,433,085.
• NUMERIC INVESTORS LLC: On 06/30/2011, held 0 shares. On 09/30/2011, held 176,100 shares, worth $10,368,768.
• WELLINGTON MANAGEMENT CO LLP: On 06/30/2011, held 0 shares. On 09/30/2011, held 129,800 shares, worth $7,642,624.
• PUBLIC EMPLOYEES RETIREMENT ASSOCIATION OF COLORADO: On 06/30/2011, held 0 shares. On 09/30/2011, held 128,411 shares, worth $7,560,840.

About the company: The Hershey Company manufactures chocolate and sugar confectionery products. The Company’s principal products include confectionery and snack products; gum and mint refreshment products; and food and beverage enhancers such as baking ingredients, toppings and beverages.

Competitors to Watch: Kraft Foods Inc. (NYSE:KFT), Snyder S Lance Inc (NASDAQ:LNCE), John B. Sanfilippo & Son, Inc. (NASDAQ:JBSS), Tootsie Roll Industries, Inc. (NYSE:TR), Rocky Mountain Chocolate Factory, Inc. (NASDAQ:RMCF), Diamond Foods, Inc. (NASDAQ:DMND), Ralcorp Holdings, Inc. (NYSE:RAH), The Hain Celestial Group, Inc. (NASDAQ:HAIN), General Mills, Inc. (NYSE:GIS), and The J.M. Smucker Company (NYSE:SJM).

(Note: Data regarding Hershey Co.’s stock holdings are sourced from whalewisdom.com. All data are assumed to be accurate.)

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