New Apple Store Opening Heralds iPhone Crowds
In what could be a prelude to the upcoming iPhone premiere, Apple’s (NASDAQ:AAPL) latest retail store opening in Northern California drew a crowd of shoppers and onlookers this weekend, reports Apple Insider. As noted by ifoAppleStore, the Stanford 2 Apple Store typifies the new architectural design style found in Apple’s newest retail stores.
The store incorporates a new “floating” roof design that is also being used for Apple Stores currently being constructed in Portland, Oregon and Aix-en-Provence, France. The new Stanford 2 Apple Store was designed by architectural firm Bohlin Cywinski Jackson reports Apple Insider. This is the same firm that designed the iconic Apple Store located on Fifth Avenue in New York City.
This new Stanford 2 Apple Store will replace a mini-store located about 300 feet away that has been there since 2004. The previous mini-store location was also near a large Microsoft (NASDAQ:MSFT) store, although it is unknown if this contributed to Apple’s decision to move the store to a new location. Apple CFO Peter Oppenheimer noted in Apple’s third quarter earnings call that the company planned to relocate at least 23 stores “that had outgrown their former space” in fiscal year 2013.