New Apple OS X and Facebook Friend Each Other Harder
On September 5, less than a week after the first beta, the second beta for Apple’s (NASDAQ:AAPL) OS X 10.8.2 Mountain Lion was opened up for developers. Apple is asking developers to focus on Facebook (NASDAQ:FB) integration, which is new with the update.
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The Facebook integration will work similarly to the current Twitter integration. Users will be able to share media and web pages directly to their Facebook through the Share Sheets function.
Successful integration into the Apple OS could help link zealous Apple users to the Facebook platform, creating a more divisive line between them and rival Google (NASDAQ:GOOG). This is a good move for user experience, but Facebook will still need to figure out how to monetize this interaction before it can begin to turn itself around.
The new OS is expected to go public this fall.
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