New American Looks to Steal Corporate Customers
The new American Airlines Group — which was created by a merger between American parent company AMR Corp. (AAMRQ.PK) and US Airways (NYSE:LCC) and started trading as a combined entity on the Nasdaq on Monday — has laid out plans to snag corporate customers from competitors Delta Air Lines (NYSE:DAL) and United Continental Holdings (NYSE:UAL).
Executive Scott Kirby, who served as president of US Airways and will continue that role at the new American, spoke to Reuters about the importance of corporate customers. “We will now have a network that can get customers everywhere they want to go. Because of that, we have more ability to compete for corporate customers,” Kirby said, pointing out that corporate customers bring in “hundreds of millions of dollars.”
Reuters reports that corporate customers spend three times as much as customers traveling for pleasure. By combining operations with US Airways, American now has the resources to offer more benefits, like shuttle service, to corporate customers.