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AOL, Inc. (NYSE:AOL) will launch Project Devil 2, which is considered the next phase of AOL’s ongoing focus on innovation in premium branded display. Project Devil, was launched in September 2010 at Advertising Week, and it was AOL’s first attempt at revolutionizing premium display on the Web. Following two years of advertiser input spanning categories like Entertainment, Retail, CPG, Finance, and Travel, are additions to AOL’s portfolio of premium ad units. The new 300×1050 has two applications within the unit, as it enables the brand marketer to use a larger high-definition brand asset in the top module as a means to push a more enhanced consumer experience.
Netflix, Inc. (NASDAQ:NFLX) announced its intentions to bring its “Just for Kids” program to the two most recent versions of the iPad, and support for the original iPad and Android tablets is expected later in the year. Netflix “Just for Kids” is a kid-friendly section including movies and TV shows decided to be ideal for kids aged 12 and under.
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Time Warner Cable Inc. (NYSE:TWC) spent more than $3 billion to secure long-term broadcast rights to Laker’s games, and the company will launch two new sports networks while asking for increased per subscriber fees from other TV distributors like Dish Network (NASDAQ:DISH) and DirecTV (NASDAQ:DTV), according to The Associated Press.
CBS Corporation (NYSE:CBS): On Friday, the FCC voted the continue with its plan to purchase broadcast TV frequencies and sell them to wireless service providers, according to a report by The Hill on Friday afternoon. It would not be required for TV stations to be a part of the initiative, the publication added.
News Corp. (NASDAQ:NWSA): After its phone-hacking scandal, the company has made the decision to hire a senior SEC official along with a former federal prosecutor which are to head new compliance units at the company’s TV, publishing, and film divisions, according to the Financial Times. The company should announce five new appointments today, which includes John McCoy, who is the associate regional director of the SEC’s enforcement arm in Los Angeles, and Brian Michael, who was previously a federal prosecutor for the US Attorney’s Office in New York.
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