Motorola Undercuts Apple’s iPhone 5S With a New Moto X Price
In a move that may signal increasing competition for Apple’s (NASDAQ:AAPL) iPhone 5S, Google’s (NASDAQ:GOOG) Motorola Mobility has dropped the on-contract price of the 16GB Moto X smartphone from $200 to $100. As reported by Engadget, many consumers felt that the Android-powered device was overpriced at $200 with a service contract.
Although the Moto X is currently available from the five largest carriers in the U.S., the Moto X’s new $100 price only applies to the Sprint (NYSE:S) and U.S. Cellular (NYSE:USM) versions of the phone, as well as the special AT&T (NYSE:T) Moto Maker version. However, the regular 16GB AT&T version still sells for $200. Verizon (NYSE:VZ) also still sells the phone for $200 with a two-year service contract, while the T-Mobile (NYSE:TMUS) version is only available for the off-contract price of $600.
The Moto X’s $200 price tag seemed especially high when compared to Apple’s similarly priced iPhone 5S. Although the 16GB iPhone 5S also costs $200 with a service contract, it features the groundbreaking Touch ID fingerprint sensor and a new 64-bit A7 processor.
While the Moto X has a 1280 x 720 pixel display, its 4.7-inch screen is slightly larger than the iPhone 5S screen, leaving Motorola’s device with a lower pixel density of 316 ppi (pixels per square inch). The iPhone 5S has a 4-inch 1136 x 640 pixel display that gives it a higher pixel density of 326 ppi. On the other hand, the Moto X also features a 10-megapixel camera, while the iPhone 5S only has an 8-megapixel camera.