Motorola Slashes Moto X Price in Bid to Gain Market Share

Source: Miguel Angel Aranda / Flickr

Google’s (NASDAQ:GOOG) Motorola Mobility celebrated the new year by lowering the price of its flagship smartphone to $399. Motorola Senior Vice President of Product Management Rick Osterloh made the announcement on Wednesday via Motorola’s blog.

“[W]e’re offering Moto X at an everyday starting price of just $399 on any major US carrier, without a contract,” wrote Osterloh. “This includes customized devices.” The Moto X previously sold for $550 without a service contract subsidy.

As noted in the blog post, the company briefly offered the 16GB Moto X for $349 during so-called “holiday flash sales.” However, the new $399 price is a permanent reduction. Osterloh also pointed out that consumers could potentially “save hundreds of dollars over two years” by combining the new Moto X price with “good month-to-month or prepaid service plans” offered by some wireless carriers.

Motorola’s smartphone price reduction will make its flagship device considerably cheaper than comparable Android devices offered by rivals such as Samsung (SSNLF.PK).