More BlackBerry Blues: Morgan Stanley Holds Off on Company Upgrade
BlackBerry (NASDAQ:BBRY) has been a hot topic in many headlines for the past few weeks, but the media attention the Canadian company has drawn as of late just goes to show that sometimes, no news is good news.
It’s not exactly news that retailers and carrier executives have been struggling to get BlackBerry’s new smartphones off the shelves. Many are already offering jaw-dropping discounts in order to stem the rising pile of unsold BlackBerry inventory. However, the one client base the Canadian smartphone company was counting on to help it save a little Q10 and Z10 face was its corporate customers — but now, it looks like even those consumers are holding off on a BlackBerry buy.
Bloomberg highlights the case of Morgan Stanley (NYSE:MS), a bank that has long been providing its employees with BlackBerry’s latest smartphone offerings and operating system. The company initially planned to upgrade its workers to the new BlackBerry 10 operating system, but the Bloomberg report shows that Morgan Stanley is now holding off on upgrades until the future of BlackBerry becomes more clear.