Moo: McDonald’s Commits to Sustainable Beef in 2016

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Source: http://mslissome.deviantart.com/

The world’s largest hamburger chain announced on its website Tuesday that it is planning to source only “verified sustainable beef” by 2016. McDonald’s (NYSE:MCD) says that its new focus on sustainable beef is reflective of its all-around effort to make its meat production greener and more animal friendly. The company maintained its aspiration of “a world in which ALL the beef in our supply chain comes from verified sustainable sources.”

McDonald’s still has two years to get itself prepared for its new commitment, but during that time, the company said on its website that it will “listen, learn, and collaborate with stakeholders from farm to the front counter to develop sustainable beef solutions.”

Beef isn’t the only sustainability issue the Oak Brook, Illinois-based company is currently looking at, but it’s not surprising that it’s McDonald’s main focus right now, considering the chain sells about 1 billion pounds of beef annually in the United States. According to GreenBiz, beef represents about 28 percent of McDonald’s carbon footprint, so when the company sat down with partners World Wildlife Fund, beef suppliers Cargill and JBS, and others, it was clear sustainable beef should be at the top of its agenda. 

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