Microsoft’s Xbox Wins the Black Friday Game
Now that Black Friday has come and gone and the holiday shopping season is in full swing, we have a better picture of how the newly released video game consoles from Sony (NYSE:SNE) and Microsoft (NASDAQ:MSFT) are performing thus far.
Data on the performance of Sony’s PlayStation 4, Microsoft’s Xbox One, and the Nintendo Wii U during Black Friday shopping has been released by InfoScout, which found that Microsoft came in on top due to a shortage of Sony’s devices. Microsoft’s Xbox One and older Xbox 360 beat out Sony’s devices and together accounted for 61 percent of console sales on Black Friday. The PlayStation 4 and the older PlayStation 3 accounted for 15 percent of sales each.
InfoScout reports that the limited supply of the PlayStation 4 was a key reason for the device’s lackluster sales in comparison to the Xbox One. A report from tech blog SlashGear said that customers around the country reported that the PlayStation 4 is unavailable, which suggests that Sony’s production hasn’t been able to keep up with demand. Wal-Mart’s (NYSE:WMT) discounted price of $99 for the Xbox 360 also helped boost sales of that device.