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Microsoft’s (NASDAQ:MSFT) plans to make Internet Explorer’s “Do Not Track” feature a default setting is extremely controversial; the online ad industry doesn’t like, nor does the company’s own advertising division. It’s even being said that Microsoft, having recently taken a $6.2 billion write-off linked to aQuantive, might leave the advertising business, which has lost executives of late. However, the MSFT browser unit’s decision to make Do Not Track a default seems to be the thing that rankles the most people involved.
Investing Insights: Ford Stock: Buy or Sell?
Samsung (OTC:SSNLF.PK) sees its request for an immediate stay on the injunction placed on the Galaxy Tab 10.1 at Apple’s (NASDAQ:AAPL) request denied in Federal court. The Galaxy Tab 10.1 has limited sales in the United States, so this is not the problem it would be if it were a ban on the Galaxy Nexus, (which has been granted a stay). In the meantime, Google (NASDAQ:GOOG) is developing a software update for the Nexus to get around the ban, that would eliminate its local search feature, which has long been implemented by many other phones and PC applications.
Facebook (NASDAQ:FB) has decided upon mobile news feed ads that target consumers based on the applications they use, as its latest way to boost revenue. However, privacy advocate groups might not the idea, any more than they approved of delivering mobile ads based on a user’s location, or PC ads based on a user’s web browsing. But so far, so good, as Facebook has avoided a significant backlash over its ad targeting, and it desperately needs to improve mobile monetization.
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