Microsoft Restructuring: It’s Time to Change à la Apple

Microsoft

Microsoft (NASDAQ:MSFT) announced Tuesday what many would call a reorganization, and what Chief Executive Officer Steve Ballmer described as a “far-reaching realignment of the company that will enable us to innovate with greater speed, efficiency and capability in a fast changing world.”

In an emailed memorandum to employees titled, “One Microsoft,” Ballmer wrote that the new direction would help the company better execute its “strategy to deliver a family of devices and services that best empower people for the activities they value most and the enterprise extensions and services that are most valuable to business.” The main point of the restructuring is to focus on a single strategy, rather than a “collection of divisional strategies,” in order to better operations and company performance. After all, in an accompanying strategy document titled “Transforming Our Company,” he noted, “as the times change, so must our company.”

Both documents were sprinkled generously with terms like “vision” and “potential.” But, underneath the expressive language, a drastic restructuring was outlined.