Microsoft Mulls Demise of the Cookie and 2 Other Dow Movers to Watch
Microsoft Corp. (NASDAQ:MSFT): Current price $33.80
According to Tim Peterson at Ad Age, Microsoft joins a growing list of tech majors that are mulling the idea of supplanting the cookie with in-house tracking. He said Apple, Google, Facebook, and Amazon are open to some sort of new technology. In September, The Wall Street Journal’s Elizabeth Dwoskin wrote that Google is in the early phases of deciding whether to drop the cookie, which would be a coup in the $120 billion market. Ad Age says that in the case of Microsoft, the firm would develop its own tracking tech that would affect desktop PCs, mobile devices, and tablets running the Windows software, along with services such as its Xbox game console, Internet Explorer browser, and Bing search engine.