Microsoft Launches This War Against Google Docs
Microsoft (NASDAQ:MSFT) has taken notice of Google’s (NASDAQ:GOOG) Google Docs software to view and edit documents. Microsoft Office has long been the king of document creation, and Microsoft wants things to stay that way, even as cloud-based document storage and editing becomes the norm. A Microsoft Office commercial posted Friday on YouTube by the company takes aim with the underlying assertion that Google Docs is a gamble not worth the risk. Instead, the video implies, a better solution is Office 365, Microsoft’s cloud-based, software-as-a-service answer to online document viewing and editing.
The video features actor Rob Schneider as a casino worker offering a shiny keychain as the reward for being able to successfully open a Microsoft Office document with Google Docs. The flip side? If the guy in the video playing the “Google Docs” table at the casino cannot open the file “without data loss and format discrepancy,” he loses credibility and an upcoming promotion at work. At the end, Pete Rose (of baseball infamy) chimes in with, “It’s too big a gamble. Even for me.” Check out the video below: