Mercedes-Benz Sets the Bar High One Month Into 2014
Mercedes-Benz may have made one of the best calls in its recent history from a business perspective by expanding its presence in the entry-level luxury market, as the brand managed to stay on top of the U.S. luxury market for January at fellow German automaker BMW’s expense. The 22,604 vehicles Mercedes managed to move was just 103 more than January 2013 but enough to outpace BMW, which sold 18,253 vehicles in the U.S. during the month, for a respectable 11 percent gain.
Mercedes’ great success in the United States has been led largely by the CLA, a sleek, coupe-like compact sedan that offers everything Mercedes is known for at a rather un-Mercedes price of less than $30,000 at base. To keep the momentum going, the CLA will be joined by a revitalized C Class and the GLA compact crossover to help further bolster Mercedes’ entry-level options.
However, it wasn’t just the labor of the lower, more affordable models that carried the brand. The new S Class sedan, Mercedes’ largest, saw a sales increase of 37 percent. Prices for the S Class start at $92,900.
Nonetheless, it’s entry-level vehicles and SUVs that are driving the American luxury market. Some 67 percent of luxury vehicles sold in the U.S. fall within those categories, so it’s those segments that will naturally drive further growth.