Mercedes-Benz Next Up to Bat in the Google Glass Game
New industry sources reveal that Tesla Motors (NASDAQ:TSLA) isn’t the only automaker preparing to partner up with Google (NASDAQ:GOOG) in order to employ its highly anticipated Glass technology almost immediately upon its arrival – Mercedes-Benz wants in on the fun, too.
According to Wired, the German automaker is already testing out Google Glass, discerning how the new technology can function in its own vehicles. With Mercedes-Benz’s comprehensive infotainment system and Apple (NASDAQ:AAPL) iPhone integration, it’s no secret that the car manufacturer prides itself on being on top of technology — and now, it is ready to take that integration one step further with Google.
Mercedes’s research center in Silicon Valley has doubled its resources and employees in an effort to successfully implement these new high-tech offerings, Wired reports. So far, it looks as if the Glass will initially complement the luxury cars in the navigation department, offering step-by-step directions via a heads-up display. This is the first step the German automaker will take to implement the technology, but our guess is that it won’t be the last.