McDonald’s Stymied on Cheap Offerings, Ford Takes On Toyota: Consumer Business Report

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McDonald’s Corporation (NYSE:MCD) franchisees do not want to see 69-cent hamburgers and 89-cent cheeseburgers in their restaurants, no matter what the national trends towards frugality require. The massive chain saw a 1.8 percent slump in global same-store sales last month with a deeper 2.2 percent bite out of its domestic locations. McDonald’s can’t ignore the trend, even if its rough patch persists only a single month. Competitors Burger King Worldwide and Wendy’s (NYSE:WEN) are watching its every move.

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The efforts of Ford Motor Company (NYSE:F) to challenge Toyota Motor Corporation (NYSE:TM) in the hybrid market are getting traction as the former said Friday it anticipated reaching a record 11 percent share of the electrified vehicle market when November sales are posted Monday. Currently, Toyota rules hybrid sales, with its Prius alone comprising more than 50 percent of the market, but Ford has been rapidly boosting the number of vehicles with hybrid and plug-in alternatives which include the new Fusion. In addition, Ford recently debuted its first dedicated hybrid nameplate which is the C-Max and it is available only as a hybrid or plug-in hybrid.

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