McDonald’s Indian Franchisee Merges with Parent, Target Runs Digital Marketplace: Consumer Biz Recap

On Friday, the privately-held Hardcastle Restaurants, a major franchisee of McDonald’s Corporation (NYSE:MCD) for south and west India, announced that it plans to merge with its India-listed parent, Westlife Development, which will permit investors to benefit from the rapid growth of the fast food chain in the subcontinent. Western food chains are soaring in India as increasing incomes there are making young Indians more willing to spend on food and entertainment. Two months ago, Starbucks Corporation (NASDAQ:SBUX) linked with Tata Group (TTAZF.PK) in launching the first of three outlets in India, while Dunkin’ Brands (NASDAQ:DNKN) has five outlets there, operated in a partnership with a local firm.

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Target Corporation (NYSE:TGT) has been operating a private digital marketplace powered by supply-side platform PubMatic, which permits brands to retarget their customers on Target.com, say knowledgeable sources. PubMatic would not comment, but Target responded in an emailed statement that, “Target.com has featured advertisements from various brands and marketers for several years. This fall, we began piloting a program that we believe will help Target deliver more relevant ads on Target.com to help us better serve both our guests and advertising partners.”

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