Magic Flick of Wrist Unlocks Disney
Walt Disney Co.’s (NYSE:DIS) Florida theme park successfully tested new electronic wristbands called MyMagic+ on visitors as an easier alternative to admission tickets, hotel room keys, and credit cards.
Florida’s Parks Division chairman, Thomas Staggs, one of two internal contenders to become CEO of Disney when current boss Robert Iger steps down, said during the trial that they found the MyMagic+ wristbands significantly boosted guest spending.
“They were tested by 1,000 people at Walt Disney World in Florida,” Staggs said at Allen & Co.’s annual conference in Sun Valley, Idaho. “Guests spent more on average in part because they had fun with the technology.”