Macy’s and J.C. Penney Still Stuck on Martha Stewart Feud

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According to Wall Street Journal sources, Macy’s (NYSE:M) and J.C. Penney Company (NYSE:JCP) have hit a stalemate in their talks to resolve a dispute over the rights to sell Martha Stewart Living (NYSE:MSO) brand name goods. Though Macy’s and Stewart have set their own differences aside, the battle between the two retail giants may require the intervention of a New York State Supreme Court judge.

The ongoing struggle between Macy’s and J.C. Penney revolves around the rights to sell Stewart’s goods in their respective stores. Macy’s, which considered its rights to Stewart’s line exclusive, has been unwilling to part with any access to the highly successful Stewart line, and has maintained the Penney deal with Stewart breached the exclusivity it had acquired from Stewart. Modifications to the Penney-Stewart deal have not led to any relenting on Macy’s part.

On January 2, Macy’s and Stewart announced they had settled the differences between them, paving the way for a continued partnership with few alterations in their current agreement. However, there was no “forgive and forget” aspect with respect to the two retail giants.

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