Look Out Pandora: Spotify Frees Its Mobile App
Music streaming service Spotify unveiled a new free mobile app, announced an expansion to 20 more countries, and gained exclusive access to stream Led Zeppelin’s catalog, moves that have sent competitor Pandora (NYSE:P) plunging more than 7 percent to close at $27.17 on Wednesday. Spotify CEO Daniel Elk announced the changes at an event in New York City on Wednesday, The Wall Street Journal reports. The company has raised $250 million to fund the expansion efforts.
The mobile Spotify app was formerly only available to premium subscribers who paid $10 per month for ad-free listening. Now, free users can access the app on their smartphones and tablets running on Apple’s (NASDAQ:AAPL) iOS or Google’s (NASDAQ:GOOG) Android. Offering a free version of Spotify on mobile gives the company access to a much wider demographic and will make it a more competitive player in online music streaming.
Spotify’s free mobile app for smartphones only offers a shuffle mode, while the free desktop service continues to allow users to pick and choose tracks from playlists or listen to entire albums. Those options are the key difference between Spotify and Pandora, which operates on the radio model, allowing users to create a “station” based on a certain song or artist but not to choose specific tracks.