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“2012 was a transformative year for LinkedIn,” said Jeff Weiner, chief executive officer. “We exited 2011 having successfully revamped our underlying development infrastructure. Based on that investment, we said that 2012 would be a year of accelerated product innovation, and it was. The products we delivered throughout the year drove member engagement and financial results to record levels in the fourth quarter.”
LinkedIn has three main revenue streams, all of which jump off the page from the prior year. Talent Solutions, which involves recruiting tools and represents the largest revenue source, surged 90 percent to $161 million. Marketing Solutions, LinkedIn’s ad business, gained 68 percent to reach $83.2 million. Meanwhile, Premium Subscriptions totaled $59.4 million, an increase of 79 percent from the fourth quarter of 2011.
International sales continue to grow…
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