Live: Apple’s September Announcements
Apple’s (NASDAQ:AAPL) introduction of the iPhone in 2007 and the iPad in 2010 shook up the technology world, but in the passing years rival products have narrowed the gap. Its competitors’ products are “now are about as close to Apple’s devices as they’ve ever been,” S&P Capital IQ analyst Scott Kessler told CNNMoney ahead of the company’s September 10 special event. “The question is whether Apple is going to introduce products that are different enough from their competitors.” That is an important question to ask because “Apple needs a new ‘hero product,’” according to Carolina Milanesi, a consumer-technology researcher with Gartner Research.
From the consumers’ perspective, the hope is that Apple will once again show it can create products that wow. The general consensus is that this year’s event is drawing no where near as much excitement as the 2012 event, the first post-Steve Jobs iPhone release.
From technology experts, the fear is that Apple Chief Executive Officer Tim Cook is allowing the company to coast on its huge stockpile of cash and its brand’s cachet. The criticism that Apple has lost its innovative touch have fallen fast and furious on the company recently. While it has long been seen as a company capable of creating one category-defining product after another — and in fact, Apple build its reputation on that type of creativity — analysts have put forward the thesis that founder Steve Jobs’ absence can be seen in the company’s product pipeline, which, according to their assessments is populated by nothing but product refreshes.