iWatch Thirst: Hey Apple, the Buyers are Ready!
A recent survey from a technology research firm confirms what many Apple (NASDAQ:AAPL) fans already suspected — that there is already strong consumer interest in a potential smart watch product from Apple. According to a consumer research survey from 451 Research’s Changewave service, 5 percent of respondents indicated that they would be “very likely” to purchase a smart watch from Apple. Another 14 percent of respondents said that they would be “somewhat likely” to purchase an “iWatch” for either themselves or someone else.
This level of consumer interest is practically identical to what Changewave discovered in a similar survey about a potential Apple tablet device that was conducted in January 2010 before the iPad was introduced. In the 2010 tablet survey, 4 percent of respondents said that they were “very likely” to purchase a tablet device from Apple and 14 percent said that they were “somewhat likely” to purchase the device. After its release, the iPad became one of Apple’s most successful and iconic products, selling over 100 million units by late 2012 according to the New York Times.
Citing Changewave’s survey data, Jonny Evans at Computerworld notes that 18 percent of consumers based their decision to purchase an iWatch on brand loyalty. Respondents who already own Apple devices were also five times as likely to buy an Apple smart watch.