It’s a Small World, After All — Disney Moves to China
China’s growing middle class is attracting an increasing number of U.S. retailers, and the next interested company comes straight from Walt Disney Studios in Burbank, California.
According to Reuters, Walt Disney Co. (NYSE:DIS) is the latest to announce plans to open its first store in the country, and it wants to open that store in Shanghai by early 2015. The 53,000-square-foot space will be located in Shanghai’s financial district and will include a retail floor with an outdoor plaza area.
The California-based company announced its China plans Thursday. Reuters reports that Stanley Cheung, Walt Disney Co.’s executive vice president and managing director of greater China, said, “China’s flagship Disney Store will feature the largest and most diverse collection of Disney products by local and international designers.”