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A new analyst poll has found that Samsung is increasing its lead over Apple (NASDAQ:AAPL) and Nokia (NYSE:NOK) in the global mobile phone market after being helped in the second quarter of the year by strong demand and successful marketing of its new Galaxy S III model.
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“Samsung is expected to be the smartphone hero in the second quarter,” IDC analyst Francisco Jeronimo said. “We are also expecting to see the biggest smartphone volumes ever shipped from one single vendor in one quarter, driven by strong demand of the Galaxy portfolio, particularly the Galaxy S II and S III.”
While Samsung and Apple (NASDAQ:AAPL) had been neck-and-neck for several quarters in the global smartphone market, the Korean company stretched its lead significantly after the May launch of its new flagship phone, a Reuters poll of 41 analysts found. Samsung is expected to have sold 50 million smartphones in the quarter, compared with Apple’s 30.5 million iPhones. Samsung also has the advantage of having a wide device portfolio, while Apple has to rely on just the iPhone.
Samsung’s sales are also helping Google’s (NASDAQ:GOOG) Android operating system become even bigger as compared to Apple’s iOS. Android phones already make up 51.8 percent of all smartphones in the U.S. to 34.3 percent for iOS and BlackBerry’s 8.1 percent.
Overall, when non-smartphone mobiles are included, Samsung, which had ended Nokia reign on top in the first quarter, is widely predicted to stretch its lead. The Korean company is estimated to have sold 15.7 million more phones than Nokia in the second quarter. According to the poll, Chinese vendors ZTE and Huawei are also becoming increasingly important.
Apple (NASDAQ:AAPL) is expected to report its earnings on July 24, while Samsung is scheduled to do so on July 27.
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