Why is Facebook in TROUBLE This Time?

Facebook (NASDAQ:FB) will face a Senate hearing regarding privacy concerns of its facial recognition technology on Wednesday. Last month, Facebook had acquired Face.com, an Israeli start-up that developed facial recognition technology used by the social network on its own website for years.

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Facebook’s manager of privacy and public policy, Rob Sherman, will represent the company at the hearing of a Senate Judiciary Committee subpanel. The Federal Bureau of Investigation’s Jerome Pender and Maneesha Mithal from the U.S. Federal Trade Commission’s division of privacy and identity protection will also be present.

Concerns about the tagging feature within the Senate had been raised by Sen. Al Franken (D-Minn.), also the chairman of the Senate Privacy subcommittee. Franken expressed his worries in comments filed with the FTC and also told the Department of Commerce that Facebook held the largest privately held collection of face prints in the world according to an estimate.

“A back of the envelope calculation suggests that Facebook could easily have a face print for one out of every 20 people on the planet,” Franken wrote. “The dimensions of our faces are as unique to us as our fingerprints. And right now technology exists that gives the government and companies the ability to figure out your name and other personal information about you with nothing more than a photograph.”

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