Is This Analyst Predicting Apple’s Doomsday?

Apple (NASDAQ:AAPL) dominated the first decade of the millennium as a technology giant, but the revolution it started is beginning to shift against it, according to Sector & Sovereign Research analyst Paul Sagawa.

Why Does Sagawa Predict a Moment of Reckoning for Apple?

“Apple is at a crossroads,” Sagawa wrote in his research note, according to Fortune. “After dominating the first decade of the millennium, the revolution that Apple started is shifting against it. The iPhone, with its single annual update and super premium price, has been run down from behind by a pack of rivals with segmented product ranges, six-month product cycles, and aggressive price points.”

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According to the analyst, Google (NASDAQ:GOOG) Android phones now outsell Apple 5 to 1, and the still-dominant iPad could be on the same path soon as “rivals subsidize device sales in pursuit of e-commerce and advertising.”

The analyst posted his note on November 19, the first trading day after Apple’s share price hit a nine-month low, Fortune said.

CHEAT SHEET Analysis: Can Apple Keep Up Its Excellent Relative Performance Versus Peers and Sector?

According to the analyst, Apple “caused a paradigm shift and reaped a windfall, but now faces strategic challenges that will require changing the company DNA.”